The Alchemical Charity Trust has announced it will help the poor in rural areas.
The trust has set up the charity in the state of Tamil Nadu.
Its primary aim is to alleviate the social distress of the poor.
“We will work with people who have no access to any income to make them aware of the benefit of their efforts.
This is an essential part of our mission to bring about social transformation and provide them with financial assistance,” Alchemical said in a statement.
The Alchemical Charitable Trust has launched a website and a mobile app to help people find help and resources.
The mobile app is a joint venture with the government of Tamil Adivasi Nationalities Welfare Association.
The website is also a collaboration between the trust and the AIADMK, which is the political party of the state’s Adivasis.
The app, which has a total of 11 million users, aims to connect people in Tamil Nadu to the services offered by Alchemical.
Alchemical is also helping the AIADS to raise awareness about the issue of poverty in rural Kerala.